Birthday/loyalty program reward
Sending notifications about your customer loyalty program and customer's birthdays shows that you value your customers and appreciate their commitment to you and your business. This can be seen as a kind gesture, showing your customers that you want them to feel special. Notifications can also be used to keep customers engaged with your products and services, reminding them of the rewards they can get after meeting certain criteria. All in all, sending notifications is an effective way to show your customers that they are appreciated and increase loyalty.